Shutting down The City of Dead Souls

For all UG students! We're shutting down The City of Dead Souls site for the summer as we won't need to use the community for any discussions.

Submission 2 Assignments

Your assignments will be returned to you at the end of the lecture on Thursday 17th January. I am still awaiting some that are late submissions.

FREE TRAINING: Intellectual property & copyright issues in the music business

Tuesday 27 November, 10.30am-3.30pm

The law on copyright is complex but worth knowing. Freelance music trainer, Yvonne Shelton will guide you through what you need to know to protect your creative work. Areas covered will include intellectual property; publishing houses; Performing Rights Society; Musicians’ Union information, support & protection; best practice and will include a question & answer session.

Yvonne has worked extensively in the music industry for 15 years. Together with local artists, she has been involved in TV & radio programmes promoting gospel and inspirational music all over the country. She has also been involved as an artist in community projects with Band On The Wall, the Halle and the Royal Liverpool Philharmonic. She is also a director, along with Owen Thomas, of the Longsight Youth Arts Project.

The session is at Green Fish Resource Centre, 46-50 Oldham Street, Manchester M4 1LE. The room is on the 2nd floor and the venue has excellent access. There is limited parking on nearby streets, however it is close to the city centre and convenient for buses, trams etc. A map with directions can be viewed & downloaded from www.can.uk.com/contacts/co

ntacts_main.htm. Places are free & access costs (e.g. interpretation, disability access etc) can be covered, however a £5.00 returnable deposit is required to reserve a place. A light lunch will be provided. Priority is given to Manchester-based individuals. To book, please phone Adelle Robinson, Community Arts North West on 0161 234 2985 or email toolkit@can.uk.com. Confirmation of your booking will be sent a week prior to the session.

The event has been organised by Artsnet and Community Arts North West and funded by CN4M.

Digital Marketing Masterclass 2:

PR 2.0 - Legal 2.0: Issues from the Social Network;
Voices at the Digital Frontier

Register your FREE place at: http://www.business.mmu.ac.uk/digitalmarketing/

Thursday 22nd November 2007 17:45 – 20:00
MEP Lecture Theatre (MEP) MMU Business School, Aytoun Street, Manchester M1 3GH

We keep seeing the term Web 2.0 used (often in a very poor way), but what are the PR and legal issues for Digital marketers interested in exploring and exploiting social media networks and non-real world environments? What have we not even thought about yet?

Our speakers are Rob Brown, PR Director at McCann-Erickson and Raj Mahapatra, Managing Director at VLegal.

In “PR 2.0”, Rob will look at the implications for communicators in an era where the audience has taken control. In “Legal 2.0” Raj will explore how the Web is no longer the lawless state that it was. Barely keeping up with technology, how is it preparing for the future?

There will be time for questions after each both speakers. After the event, we will be holding a social networking event for the Manchester Digital Marketers at The Bull’s Head on London Road.

Facebook moves up a gear

Some of you may have seen this already, but Facebook flyers are now getting highly targeted and they've moved to a pay-per-click facility. This means you can target ads towards a certain profile of customer and you only pay if they click on the link. This is quite a change for Facebook, because they historically only targeted networks and it was based on CPM rather than PPC. Have a look here.

Join Manchester Digital! And MDMIG!

Come on - you're all on Facebook. I know it!

Please join the following Facebook groups. The first is Manchester Digital: join this group (you request an invitation and you need to be in the MMU network to be accepted as a student member)and you'll have the chance to meet up with real punters in the digital media environment in this area. You should also consider joining Manchester Digital (see the main website) as a student member - WHICH IS FREE (your MMU student status on facebook is key here)! The benefits are too numerous to mention here, but you all need to develop your networking skills and this is the environment to do it in.

Second - join the Manchester Digital Marketing Interest Group. They meet regularly for a social networking opportunity and run several events to upskill all participants.

If you're inline for a job when you graduate, this maight be one of those places to start!

Digital marketers don't sit behind screens - they get out there!

Consumer participation and your brand - defining Engagement

This is an interesting bit of writing, particularly if you're interested in developing a digital marketing proposition through social media. How might you use Facebook?

5A3150: Your starter for 10

Here's an interesting DM proposition. This is Groove Armada's web site.

What's it used for? Is it used for the existing fans? New fans? How do fans know it's there? What entices them to come back? It's an expensive site but is it worth it?

CIRM Masterclass on Digital Marketing

The Marketing and Retailing Division are proud to present the inaugural Masterclass on Digital Marketing to be hosted at MMUBS. Keynote speakers will present at the event and there will be a chance to contribute to debates on contemporary issues surrounding digital marketing.

The main topics presented will be the latest forecasts in trends within the digital world from three key speakers :-

• Dr Dave Chaffey BSc, PhD, FCIM and MIDM Director, e-consultancy
• Mr Mike Ryan Managing Director, Idaho Technology Limited
• Mark Kelly Client Services Director, McCann-i

Students at MMU can attend for free, but you must book and reserve your place here.

If you are not a student at MMU, you should use the normal booking form here and book with your credit card. The event for non-students is £25. This event is recognised by the Chartered Institute of Marketing for accreditation of Continuing Professional Development and as such a Certificate of Attendance will be issued to all those attendees seeking CIM CPD recognition.

Welcome to The City of Dead Souls for 2007 and 2008

Hello to those of you studying on Digital Marketing & Electronic Relationship Management. Our social learning community is up and ready for you to use. Please take some time to read some of the older messages on the blog (there are some interesting links). Also - please take some time to register on the community properly. Please use your student ID as your ID here or make sure you put your MMU email address as your contact in the registration details. Lots of spambots attempt to register here, so if a user is not obviously an MMU student (either ID or email address), then that user won't get registered and the details will be wiped. Click on the link on the left for the details.

If you are studying Michelle Morris' 5A3170 DBSE unit, the same rules apply. Michelle will give you more details during your sessions with her.

Shutting down the City of Dead Souls community for Summer

It's the time of year when we'll be shutting the community down for the summer. This allows us to do some important updates of software and reduces the amount of spambots that try to self-register and spam the community with unwanted posts. The forums will be back up again at the beginning of September.

5A3150 DMERM & 5A3170 DBSE Returning Assignments

It's time for you to return all of the assignments that you have had returned to you during the last 2 terms. You need to do this so that external examiners can review the assessment and modify grades where appropriate. This is particularly important if your grades are near the borders between classifications. You should return them to my office 1004a, or to the R&M programme office on the 11th floor, or bring them to an assignment surgery or workshop. If you have lost or misplaced your assignment, you will need to print it out again and write "REPRINT" on the front, and I will attach a marking schedule to it.

5A3150 DMERM & 5G3120 SCAP Fake Adverts

This model photoshopped an ad for Gucci using a photo of himself (he doesn't work for Gucci and it wasn't sanctioned by them). He asked a newpaper in Switzerland to run it and told tem to send the 50000 Euros bill to Gucci - they don't want to pay for something which is not theirs and the newspaper cannot locate the person who did this - oh dear, and he's done it before apparently. Follow the on page links (one of which is in German).

5G3120 SCAP Assignment Surgery

To assist you in your final indivdiual assessment, we will run an assignment surgery on Thursday 15th March at 11:00 in Room LT1. Please come with prepared questions and discussion - do not expect to passively receive new material.

5A3170 DBSE Assignment Surgeries and Workshops

OK - just so you know:

Workshops from now on are for the support of your final submission. You need to turn up to these sessions with questions prepared - do not turn up expecting to be fed material.

As for timetable

Assignment workshops (MONDAY SESSIONS) w/c 05/03/07 and 12/03/07 will be in your normal tutorial rooms. There will be no workshops w/c 19/03/07

Assignment surgeries (TUESDAY SESSIONS) will not be held in 1004a as originally planned but in the normal lecture room LT1 on Tuesday 06/03/07, 13/03/07 and 20/03/07

Any questions - please post them to the forum!

David

5A3170 DBSE & 5A3150 DMERM Exploding the Second Life Myth

Interesting reflection here on how real the marketplace inside Second Life actually is. Linden has been criticised for not being open enough about population size, but this blog entry explores some of the issues of population of this virtual world - what impact does this have on business ventures and marketing opportunities?

5A3170 DBSE Shill Bidding at eBay

Glenda will have mentioned the article in the Sunday Times from 11/02/2007 during your tutorials. Here is a link to that article which talks about a Shill Bidding fraud on eBay.

5A3150 DMERM & 5G3120 SCAP Cynicism about Viral

The growth of "Flogs" (Fake Blogs) along with obvious virals is beginning to create a level of cynicism amongst internet users about such tools. This article details a number of interesting examples and viewpoints to consider, and links to an earlier posting on cityofdeadsouls.

5A3150 DMERM & 5G3120 SCAP Making Astroturfing Illegal

The act of astroturfing (definition here) is about to become a whole lot more difficult. From the article 'Businesses which write fake blog entries or create whole websites purporting to be from customers will fall foul of a European directive banning them from “falsely representing oneself as a consumer”.' Also an interesting commentary from the community here.

Create your own workspace!

Innospace is MMU's new incubator people for people wanting to set up their own business. Students and recent MMU graduates are invited to meet the development team at the next event on Tuesday 6th March between 5pm and 7pm in Cafe.com at the MMU Business School on the Aytoun campus.

This final event will include a chance to:

• Enter the competition to be the first Innospace business*
• Review the latest plans
• Tour the new Innospace facility
• Pick up an application pack and be one of the first tenants of this brand new £1/4million facility

* Prize includes for rent one year and 10 one to one professional business advice sessions

There is limited space at this event and as food and drink will be provided students must RSVP by emailing their name and contact number to the Project manager, Alison Brooker: a.brooker@mmu.ac.uk

Notes:
MMU Business School is establishing a facility to assist students who have recently graduated from all MMU faculties to develop their business ideas to help create sustainable new businesses in Manchester. The incubator will be located on the second floor of Minshull Building (Chorlton Street) and will open in Spring 2007. The Incubator will provide a range of resources for nascent entrepreneurs including:

• Workspace for 100 based on ‘hot-desking’;
• a creative, stimulating and supportive working environment;
• business support from a range of sources including MMUBS staff, business advisors, professionals from the financial and legal communities as well as successful entrepreneurs;
• access to MMU library including databases
• a central Manchester postal address including phone number and email address.

All students and graduates from MMU will be eligible for a place in the incubator for a period of 12 months based on the following criteria:

• participants must have a reasonably well-thought-out business idea;
• they have a strong commitment to become an entrepreneur;
• there will be minimum monitoring of activities * but participants will be asked to demonstrate progress with their business ideas on a quarterly basis.

Further details can be obtained from : -
Dominic Martinez
NES Project Manager, Centre for Enterprise
Manchester Metropolitan University Business School
Aytoun Building, Aytoun Street, Manchester, M1 3GH
0161 247 3954 - d.martinez@mmu.ac.uk
www.nesnw.co.uk